Instagram is known as one of the best and of course the most suitable spaces for introducing businesses and brands. Many brands and companies have been able to make good use of the potential of this platform. And almost all such businesses have a distinctive feature.
But if you can not introduce yourself well to new audiences, you may not get the results you seek…
Making an Instagram teaser, is a solution that helps you showcase your services and products in the best possible way on the platform, and with it, multiply your sales and income.
Making a one-minute clip for Instagram can be a good start for your services and products. And in fact it could be a great representation of your brand, introducing your business/product to your audience in the shortest possible time!
The importance of making a promotional teaser for Instagram
Instagram is considered one of the “most vibrant and of course the best social networks”. This platform is super popular in Australia, which is why a large number of big brands often make the platform their sole focus when it comes to promoting their image. Let’s put it this way if you want to stay relevant in the ever-expanding competition, using Instagram is a given!
But the question is: “What is the best way to use this space?”
Instagram advertising teasers
To answer the question, let’s think about this for a minute:
‘Instagram is a medium that relies on videos and images and, unlike Twitter and Pinterest, has less and less text’
In fact, this is the reason why this media is superior to Twitter and Pinterest when it comes to businesses staying in contact with their clients. So to successfully tap into this platform’s capacity, we must remember why the users get on Instagram in the first place! To be seen!
An advertising teaser for Instagram is a rather effective solution that can pass on the most information to the audience in the shortest possible time. By creating a powerful video for Instagram, not only can you communicate your message you can also get more followers!
A good video can easily go viral among the viewers and make your brand visible to thousands of new users, and this is the factor that ultimately leads to the success of your business.
Of course, this success will occur if you can produce an enticing and well-constructed clip. A clip that follows some basic guidelines, which we will go through here.
Simplicity and comprehensibility
Your content should be understandable to the target community and the masses to be influential among them. For instance, you can use Instagram motion graphics, which can also help with describing your work.
Engaging concept
Audiences are more inclined to react to meaningful content, which is why many advertising brands try to present their products/services in compelling concepts. Put it this way, if you can evoke emotions while introducing your business, your content is far more likely to gain reactions from them. Politicians use this simple tactic to make their audience connect with a topic, however boring the subject may be!
Quality and visual appeal
It goes without saying that the visual appeal is everything in making a promotional teaser for Instagram. This helps viewers to spend more time watching your video. When making Instagram teasers, IG professionals make this their priority, the rewatchablity factor! That’s because they know full well that viewers and Instagram algorithms do not respond to visually weak content. Use visuals, production value, humour, anything that helps your video be remembered and returned to!
Subject and manner of expression
The way of expression can be fusing stories, combinations of images, or casting actors, the use of each should be based on your target audience and their wishes. Properly utilising each of these methods requires a team with a lot of experience and skills. An experienced production team can identify the needs of each target market and tailor-make your video according to them.
At Sydney Film Production we have produced countless promotional clips for social media platforms, for a variety of businesses so far. We can put all the discussed guidelines together for you and your business. Also, we know what kind of needs your targets have and we will tick those boxes in the form of your message!
If you also want to produce a great video for your business or Instagram page and thus attract more audience, you can now contact us at Sydney Film Production and book a free consultation from one of our experts.
Instagram video editing price
After formulating a strategy about the type of your content and production planning for it, the editing of the Instagram videos becomes the next thing to think about.
In general, according to the daily need of any product, brands are interested in a high number of content materials, so naturally, customers and the advertising teaser company go for getting as much material for edits in the shortest production time.
With this in mind, the cost of editing the Instagram clip often will be the biggest cost for the business.
The question that arises for many of our Instagram customers is how the video editing fee is calculated. The answer is based on each job, the number of videos and how many re-edits the client demands for.
The larger the workload for the Instagram videos, the more cost-effective it is to edit.
If you want a quality set of work at a reasonable cost, contact Sydney Film Production for a free consultation and price information today.