Industrial films are videos where different stages of producing a product or offering of a service is showcased. An industrial documentarian should pay special attention to processes that clearly and effectively describe the course, or the formation of a company, institution or factory.
Here’s the thing, people get their products and services from businesses they trust. This trust can be gained by seeing the product or service in process in person. But since this is not possible, companies and organisations use industrial filmmaking to familiarise their customers with the production or the delivery of the services (the next best thing!).
Making an industrial film helps you show the viewer sides of the production process or service delivery they haven’t seen!
This process may be normal, or even boring for you, but the viewer may be attracted by peeking through and learning something, no matter how trivial! You’d be surprised how easy a viewer can become one of your loyal customers this way. And so, in some cases, industrial clips can work even better than advertising teasers!
The charm of documentaries and industrial films
- The formation possess of a production line
- Supervision and quality control procedures
- Use of specialised workforce
- Professional staff doing their work
- How a workplace is organised/set
- Introducing different sectors of a company
- Distribution steps and marketing strategies
- Dealing with customers
- The competitive advantages of the company or factory
Of course all the mentioned items above are researched before kick starting any industrial documentary by Sydney Film Production.
But industrial teasers do not only portray a product line; watching a good industrial teaser is as if viewers are visiting the company or
factory in person.
Our team at Sydney Film Production aspires to make your business an industrial video teaser that can be broadcast on radio as well.
Our motto at Sydney Film Production is, your business doing well brings us more business and we take this seriously! Nothing is more valuable to us than our clients getting results and recommending us to other businesses.
With a background of storytelling as filmmakers, we use whatever creativity and experience we can muster to create memorable narratives
that deliver your desired results.
The purpose of making an industrial teaser
Every company, factory or institute has a number of advantages that sets it apart from other competitors, and a capable industrial documentary filmmaker will definitely hone in on those.
If you’re still not sure if having an industrial film is for you, as a thank you for making it to the end of this post, we’ll leave you with these bonus reasons for using industrial films:
You get to show off your abilities and skills and gain the trust of customers (of course without giving away valuable secrets of your trade)
The credits and what makes a business unique are described in detail in an industrial film.
Industrial films can also be screened at conferences and exhibitions (even for members new to your team!)
Lastly, by showcasing a well made industrial film, customers’ emotional feelings towards your product will change (public image boost). You can show that your company is made of everyday people. And people are what viewers (people) relate to and appreciate. When we think of a company/business as a group of human beings, we tend to value them more.