Music videos
A music video is a short film or video that contains the entirety of a song. Nowadays, music videos are mostly commercial and the owner of the work uses them to increase the sales of the recorded song. Whether you are after sales, recognition, views, or credit, music videos can get you there fast!
Where to start?
Songs come in a variety of genres, tones, and styles, so the audience for each song is different too. A music video needs to match the song in all of the mentioned aspects. At Sydney Film Production we have these conversations with the artists before taking a music video project onboard.
It is as important to our team at SFP to be the right match for you as it is for you as a client to audition for us! Once both sides are happy, it’s the director’s job to familiarise themselves with the world of the song, study the artist’s body of work and philosophy and then aim to create the right atmosphere for it.
We are all on the same team!
Creativity is a major factor in any work of art, but perhaps in music videos more than in any other field, creativity becomes quintessential. Creativity in this context is not just coming up with unpredictable ideas for stunning shots. Creativity in problem-solving and coming up with ideas that don’t break the bank is what we do on a daily basis at Sydney Film Production. We believe that our work along with your music can create worthy results that will be shared on your social platforms.
In a way the music video will help the song get more listeners, the artist receive more exposure and the work of the director to be seen as well. It’s a win-win scenario.
Failing to prepare is preparing to pay!
At Sydney Film Production we choose honesty above all else, and so we like to let the artists know that if they plan ahead, they can save production costs.
We’d like to reward the artists that work with us by giving them exceptional work at competitive pricing.
We’ve had clients that have done this well. Asking friends and family to confirm months in advance to help out with catering, helping out as the extras, etc.
And keep in mind that the more carefully you plan, the faster and better quality you will have. In fact, the artists that know what they want and are able to articulate it to our team at SFP are our favourite clients.
The winner writes it all!
Before starting the process of making a music video, it’s essential to have a winning idea and a plan for making it. And that’s where Sydney Film Production’s team of writers can come to the rescue. Whether you have a fully fleshed-out idea for your song or you are open-minded to anything, our writers’ team can surprise you with their out-of-the-box notions.
Production
To make a music video, here are some (not all) essentials you need: A director, a cinematographer, actors, lighting, make-up, and of course a degree of production management, which is important for bringing together all of this group.
And of course, the right equipment and gear for the shoot. Sydney Film and Media Production can source the top-of-the-range gear for you, on top of all the other elements. Just relax and tell us what you want and we take care of everything else!
Location
The blocking, the decoupage, and the placement of the camera and lights are where the real difference is made between an average music video and one where the audience keeps playing the video again and again!
This right planning done by the right production team can help the story of your video make sense and seem effortless. Do it wrong and your audience may not know who didn’t do their homework but they’ll feel something is off!
As a result, the scenes and plans and their thematic connection with the music are something that can propel the story of the clip forward with a great impact on the audience.
Location scouting for your project is a joy for us at Sydney Film Production! We take care in choosing the best spots that not only stand out but also add to the atmosphere you wish to create for your music video.
Editing
So, you have had the best elements in your project so far, you’re nearly there but just not quite yet! It is said editing is like a second time directing and it’s certainly for a reason. The right editing can mean everything to a music video.
At SFP, we have a background in editing and this means we have sharp eyes for details. Having edited for hundreds of hours and been the last stand for making videos has meant we have seen how the most minuscule mistakes could cause shots to not be usable. And we bring that level of professionalism to your work when you choose Sydney Film Production.
The feeling and rhythm of movement in a music video are one of the things that an experienced editor knows well and puts the use of each video effect in the right place with the right judgment.